Updated 2026-07-06
AI competitor analysis
When an AI engine doesn't recommend you, it recommends someone. PilotCite tracks which competitors appear in the answers to your monitored prompts, how they're framed, and how share of voice splits across your category — with the exact answers as evidence.
What you see
- Share of voice per platform and per prompt cluster: your slice of all tracked-brand appearances, computed so the segments always add up honestly.
- Head-to-head prompts: the battleground questions where you and a specific competitor both appear — and who wins them.
- Competitor sentiment: how engines describe each competitor, refreshed on demand, so you can see whose positioning is landing.
- Evidence: every competitor data point links to the stored answer it came from.
Why this beats manual spot checks
Competitors' AI presence shifts without announcements — a new comparison page, a burst of reviews, a model update. Scheduled tracking catches the drift the week it happens rather than the quarter you notice deals getting harder. And because mentions are matched against configured names and aliases, "HubSpot" and "hubspot.com" don't read as two different competitors.
From insight to action
The output isn't a chart, it's a work queue: the prompts where a competitor owns the answer are exactly where new content should aim. Pipe them into source-backed content generation to close the specific gaps monitoring found.
- Competitor mentions tracked across all monitored platforms and prompts.
- Share of voice and battleground views show where the category answer is contested.
- Competitor sentiment analysis shows how engines frame each rival.
- Plan tiers set how many competitors you can track — see pricing.
Frequently asked questions
How many competitors can I track?
It depends on plan tier. Adding or removing a competitor immediately affects future runs and the share-of-voice denominator.
Can I see the actual answer where a competitor was recommended?
Yes — every metric links back to stored answer text and sources.
Do competitor changes rewrite my history?
No. Historical runs keep the competitor set they were measured with; changes apply going forward.